>Links/Resources

The key component of a link exchange is the requirement for a reciprocal link.We believe that if a site truly wishes to benefit its own visitors, then it should link to another site, if, and only if, that link would benefit its visitors.

So, if we discover another site, and if we believe that site would benefit my visitors, they should link to that site.

And, if another site discovers our site and believes it would benefit its visitors, then it should link to us.

If we both believe that links are beneficial we should both link. No link exchange is needed; we should just both link because it is the right thing to do!